Category Archives: Uncategorized

SFO Rated “The Worlds Top 10 Airport Web Sites” | Yahoo! News

Congratulations to SFO, The M-Line (AOR / Design) and Hatton Point / BSM (Design Production / Web Site Development) for this recent recognition by Yahoo! News.

FlySFO.com

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> Visit FlySFO.com

My 2008 Holiday Wish

fb-holiday-2008

Season’s Greetings, from all of us at BSM.  While I want to say this with the usual enthusiasm common for this time of year, I’m struggling, as are most folks, this holiday season.  The thing is, I love this time of year, always have and now with three young children it is something we look forward to and enjoy in our household. We still look forward to it, and we’ll do our usual traditions and appreciate this special time with family and friends as we have in the past.  Despite the fond memories and those yet ahead, 2008 is so disproportionally overshadowed by the state of the world and it’s really bringing me down.  How I wish we could somehow magically remove the large economic elephant in the room for at least a few weeks, if not permanently.

That said, it’s still important to stop, look around and be thankful for what we have, whatever that may be for each of us.  I recall a time in my teen years when I was battling some personal demons, and I just happened to be staring at the television right around this same time of year.  I was drifting between a number of thoughts as the holiday classic “It’s a Wonderful Life” was showing for the 34th time that December.  I’d seen the movie a number of times in my youth but never really paid close attention to the story itself until that very day.  I don’t know what drew me in on this occasion, but it did and it left a lasting impression on me that persists to this date regardless of the season.

I’m a semi-intelligent guy and don’t need to be convinced how blessed I am to be healthy,  loved and respected by my family and peers.  Even so, it has a humorously powerful way of slapping me upside my large head and reminding me to appreciate what I have, regardless of any challenging circumstances life hucks my way.  It’s easy to lose sight of this from time-to-time and when I feel it coming on, I reach for the DVD collection and pop that puppy in for a good laugh and cry.  That’s right, even though I’ve seen that grainy-ass relic of a film more times than I care to admit, I get choked up when Jimmy Stewart is surrounded and saved by his community during his darkest hour.  Just as I manage to regain my composure after the scene, I’m again clobbered with emotion when he opens the inside cover and reads the note from Clarence.  If you’ve never enjoyed this film or it has been a long time, this may be a good year to take it in.  Why ramble about a Christmas classic when I started with “My 2008 Holiday Wish”?  We’ll get to that in a sec, but simply stated it puts things into perspective for me and I suspect the same is true for other fans as well.

The significance of this reference is the moral of the story.  Film making and entertainment aside, I can’t help but think about it even more so this year.  I’m sick and tired of the gloomy news, I can’t take one more expert analyst projection, more news about massive lay-offs, or read any more sad stories of homeless families that thrived just six months ago before a wave of employer cut-backs.  I’m sick and tired of this news and I want it to stop!  A little good news would actually be nice for a change…

So here’s my wish for both the business world and my fellow citizens of the world.  While perfectly understandable, please don’t panic and please continue to fight like you’ve never fought before.  We may not be directly responsible for the economic turd dropped on us, but we most definitely play a large role in fixing the problems.  Yes, we need to evaluate our finances and it’s wise to trim the fat, but full on amputation and hibernation will not solve this.  Get smart about spending, whack the excess but for crying out loud do not shut down.  Revisit and adjust investments, but don’t pull them altogether.  Evaluate your budget spending in the workplace, but don’t stop spending.  Ensure your marketing dollars are bringing the returns you need to justify their existence.  All of these measures make perfect sense to endure what will be a long recovery period, but please don’t give up.

So there, that’s my wish for this holiday season.  We each must do what is necessary to get through this, but we will.  Like any enduring species the difference between survival and extinction is the ability to adapt to environmental circumstances and factors often beyond our control.  So take a look around, be grateful for what we do have, make the appropriate adjustments and keep fighting the good fight. We will survive and we will ultimately be stronger as a result.  My heart and thoughts go out to all those who’ve been most impacted, and I personally pledge to continue my part in this uphill battle.

Passion and Patience – You tell ‘em Gary V!

We love this guy. While he’s clearly very “passionate”, he also walks the walk.  From the Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape.


Passion & Patience – Gary Vaynerchuck

The vet story explained

Yesterday (November 10, Veterans Day), George and I both noted in Facebook that we’d encountered a veteran at the local coffee shop by chance, and were both fairly struck by the encounter. Now, I feel very strongly that politics, religion, and those sorts of things have no place in the public face of a business. Whether the ubiquitous fish symbol, or Star of David; whether red-white-and-blue donkey or elephant; while George and I both have our beliefs and affiliations, you’re not generally likely to see those symbols laid bare in public here at the Spark. So I’ll violate my own feelings here a bit, but I’ll try to be as apolitical about it as I can.

So, as I said, yesterday afternoon, George and I headed to the local Daz Bogfor a cupper and some conversation about some business ideas we’ve had on the table recently. No sooner than we got started, than a man walked over with his coffee, and asked if it was OK to sit next to us. We said sure, but he proceeded to introduce himself and strike-up a conversation.

My initial reaction was one of discomfort. “Oh great, some drunk bum wants to chat, and we have work to do.” I was hoping for a rapid conclusion to this, but John, as he introduced himself, clearly needed to talk. While he had obviously been drinking, he was actually fairly coherent. And I think I speak for George too when I say that my discomfort, while still present, turned more to empathy.

It’s impossible to know how much of what John said was true, but it was hard not to believe that he’s the real deal. He told us he returned from Iraq a month ago. He described how he’d lost most of his right thumb (and indeed, the wounds seemed fairly fresh). And he recounted several battle stories.

When he did, his eyes crossed slightly and glazed over. An angry look came over his face, and he became alarmingly animated. We listened. And just as quickly as the anger would overcome him, it would vanish only to be replaced by watery eyes and statements of sadness that nobody cares. Nobody cares about him, what he’s been through, the sacrifices he made. That even his own family has rejected him.

Despite his self-medication, he was reasonably well spoken. You could see a young man with intelligence and potential, but one that has clearly been damaged, emotionally and physically, by what he’s been through. He recognizes that he needs help sorting through his memories, but claimed that the V.A. requires him to pay for a portion of his own mental health care, and he can’t afford it.

As I said, we have no way of knowing what parts of John’s story are, or indeed if any of it is true. Empirically, however, he was quite believable—slightly self-medicated or not.

But I think what saddened me the most about this encounter wasn’t spending 45 minutes of time talking to John instead of working as we’d planned, but rather, the sad statement that his experience—assuming it’s even partially true—makes about us and our country. Even if John was smart enough to invent every aspect of his story, I’ve heard similar enough stories to know that what he said applies to a number of vets, whether it did to him or not.

In any case, whether the wars in Iraq and Afghanistan were right, wrong or otherwise; whether you’re a Democrat or a Republican; whether you like that Obama was elected the 44th president or not; it doesn’t strike me as fair, right or decent that we send our young men and women into harms way, for whatever reason, compel them to do their duty, and allow them to return home and wander the streets, hurting and damaged. We owe them the very best that our physical and mental health care system have to offer, and yet, we clearly don’t provide it. (We don’t seem to provide it to ourselves, let alone our vets, but I digress.)

The whole Walter Reed Hospital fiasco brought these shortcomings to light on a national stage. The media and television cameras were sufficient to get the politicians in Washington nodding like bobble-head dolls, lamenting what a travesty it all is, but it’s funny how this issue evaporated in importance once the lights went out and the TV cameras went-on to the next big thing.

If John is any indication, and whether his story is personally accurate or merely symbolic, then it’s clear we simply have to do a better job. I don’t personally agree with the premise of the Iraq war, but that’s not the point; whether right or wrong, we sent troops there, they are coming back with deep and permanent physical and emotional scars, and we owe it to them—and ourselves—to do right by them.

I hope that we will find a way to start doing so, in addition to the myriad other challenges we face in this country today.

2008 Davey Awards: BrainSpark wins a gold and two silver

It was a good day today, as we were notified that all three BSM project submissions for the 2008 Davey Awards were selected as winners by the International Academy of the Visual Arts. This was especially exciting, not only because all three entries won, but also because we brought home our first Gold, AND it makes 3/3 for GeoEye.com (WebAwards, W3 and now Davey).

BSM 2008 Davey Award results:

daveyawardlogo

The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small firms worldwide. In 2007, more than 4,000 entries were submitted from ad / interactive agencies, production firms, in-house designers, design and public relations firms. The Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence, and out-of-the-box thinking, not a “Giant’s” bankroll.

> More on Davey Awards

BrainSpark Media says, “Get Out and VOTE!”

We commend all those who’ve already voted and suggest you sit back, relax and enjoy the national buzz, now that you have fulfilled your duty as an American citizen.  I found the drive into work today to be somewhat electric; supporters on every street corner, horns honking, political messages and chatter everywhere.  Even the angry man driving behind me, waving HIS colors at a busy street corner full of opposing supporters, brought a smile to my face. I do wonder if the man made it to work safely.  He was so inspired to dig out his sign from the back seat before reaching the intersection, that he nearly ran off the road.  He waved a limp sign and expressed his thoughts to all four street corners as he passed.  God bless America…

Stars and Bars

Stars and Bars*

If you have not yet voted, WTF are you waiting for?  Nothing you are doing right now is of greater priority than voting today.  People have died and shed blood for this cause, the least you can do is exercise this privilege.  Laundry, yard work or that PowerPoint presentation can wait.  Go, GO, GO!!!

*This blog entry powered by Emotionator for added pursuasion.

All your old fav’s from MTV glory days – OnDemand!

For the first time in over a decade, MTV is interesting once again.  This was recently brought to our attention by our friend Scully B., then all over Facebook soon after.  From Erik B. & Rakim to G & R, and almost everything in-between. 

http://www.mtvmusic.com/

Rock on party peops…

More Bling for GeoEye.com: BSM wins Silver in 2008 W3 Awards, Science Category

Today we were pleased to learn that GeoEye.com won a second award, a Silver W3 Award in the “Science” category.  So far, two for two in the contests entered, with a few more possibilities to be announced in the weeks to come.  Needless to say, we’re fired up.

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

     > More on W3 Awards

     > Visit GeoEye.com

I ♥ my BlackBerry

Here at the Spark, we have a corporate cell phone plan through Sprint. (I’ll rave about Sprint in some other blog posting that’s on my to-do list.) Like a lot of carriers, Sprint has an upgrade policy where you can get a new phone at a new customer price after a certain period, in Sprint’s case, that’s two years.

My old BlackBerry 8703e served me pretty well for the past couple of years, but its battery was getting tired. I stopped-in at the Sprint store and discovered that a replacement battery was about $60. Alas, a new Blackberry was $100, and it turned out that my two year commit period was up the day before I stopped in the store. That made my next step pretty obvious, frankly.

BlackBerry Curve

BlackBerry Curve

So, about half an hour later, and after a quick consult with the boss (George), I walked out of the Sprint store with a shiny new BlackBerry 8330, better known as the BlackBerry Curve. While its model number may be smaller, the featureset is a massive upgrade from the old phone. And unfortunately, my CrackBerry addiction just got amped-up about 10x in the process. (As if I don’t get teased about it enough as it was.)

The Curve shares the full QWERTY keyboard I loved from the 8703 (I couldn’t put-up with that crazy semi-T9-improvement of the Pearl), but is slimmer overall, and adds a pile of new capabilities, not the least of which is a camera. But of greater interest to me is media capabilities of the Curve, closely related to another plus, the ability to use a Micro SD memory card in the phone.

After owning the Curve for about a month now, I love it. While it might not have the cool factor of the iPhone, I frankly don’t care. (I use a PC, not a Mac, so maybe this is more a statement of my geekitude than anything else, I don’t know.) The BlackBerry works, it works well, and it has a few tricks up its sleeve that the iPhone does not, not the least of which is an ability to work via USB tether to provide my laptop with semi-broadband Internet access just about anywhere I normally find myself.

In any event, the other week while I was on vacation, I took a road trip around the state, and was enjoying all my favorite tunes through the Curve’s media player (my three month old iPod Nano is sitting in a drawer now); navigating via GPS with live maps coming across the Internet; and taking pictures of the beautiful fall colors and e-mailing them to a friend in Maine. Oh yeah, and I checked my e-mail a couple of times, and texted with a few friends, all from seemingly in the middle of absolutely nowhere.

I’m frankly amazed at Sprint’s incredible coverage throughout Colorado (one reason we stick with them), but even moreover, I’m amazed at the data coverage available. While EVDO coverage was understandably limited, at minimum the slower speed 1xRTT was available everywhere I was. The difference was somewhat perceptible in terms of the speed of sending photos to friends, but it’s not like you have to wait for it, so it just didn’t matter.

In a separate post later on, I’ll talk about some of the elegance of the BlackBerry’s design, which has some relevance to what we do here at BrainSpark in terms of usability (a subject pretty close to our hearts here). But for now, just know that Wes is crazy high on Crack(Berry).

Wes

We’re not stupid, you know

I was reminded this weekend why we here at BrainSpark work with our out-of-town clients primarily via GoToMeeting.

Frontier Airlines, “Denver’s home town airline,” decided to cave to the domino effect and start charging $15 for a passenger’s first checked bag. (You can read about it here.) While I understand the lemming mentality, especially in the notoriously mismanaged airline business (the only industry I know of where logic and the free market system seem to be turned on edge), this ridiculous pricing strategy is more wrong than I even articulate.

First off, consumers aren’t stupid. (OK, well, some are, but on balance, I think consumers are smarter than the airlines think.) This is whole nickel-and-dime approach to airline pricing is brought about because of this stupid game of “who blinks first” that airlines have played with each other for years. Nobody has the guts to actually do what should have been done in the first place: raise ticket prices to sustainable market levels. That’s how everyone else prices things… It’s cost-plus… The free market at work. End. Done. Simple. Easy.

Consumers “get” that energy prices have increased. Consumers “get” that higher energy prices translate to everything else going up. And yet, airlines feel is if they start charging a fair price with a reasonable and fair profit margin that consumers will rebel and stop flying. Give me a break. People still need to travel.

The other fallout from this strategy is going to be a worsening of what we’ve all seen for years: Passengers (other passengers, never you and me, right?) hauling enough baggage for a family of 10 on-board the aircraft, clogging the aisles with it, slowing down boarding times, and repeatedly trying to cram bags into overhead bins that are about 1/3rd the size of the bag they will (no matter how much effort it takes) manage to cram in there. All the while, of course, bumping their fat beer guts in your face if you’re unlikely enough to be sitting in the aisle seat under the bin hog beating like mad on his oversized bag.

Flying has slowly devolved into one of the most unpleasant experiences I can imagine in my business life, and while face-to-face sessions with out-of-town clients are sometimes required, and will continue to be, I can tell you this:  Frontier’s actions, and those of other airlines, are slowly making air travel the very last resort for working with a client.

Wes