Tag Archives: GeoEye

BrainSpark Media Wins Two Summit Creative Awards

Posted on May 20, 2011 by brainsparkmedia | 1 Comment

DENVER, May 19, 2011 — Proving that keeping things fresh pays off, BrainSpark Media, a Denver Web design agency, won a Gold 2011 Summit Creative Award for the recent redesign of the GeoEye corporate website, www.geoeye.com, in the Government category.

Additionally, BrainSpark earned a Silver Summit Creative Award in the Self-Promotion category for its own new site, www.brainsparkmedia.com. Both websites have won industry awards for earlier iterations over the past few years. To learn more, visit http://www.brainsparkmedia.com/work/accolades.aspx

“We strongly believe that corporate websites and supporting marketing initiatives are living entities and can’t stand still very long,” says George Gastis, president, BrainSpark Media. “We are fortunate to work with great brands and client teams in long-term relationships. This allows us to respond to trends we observe and adapt or enhance online marketing strategies, including redesigns as in this case, as the customer’s business and technology evolve over time.”

Celebrating its 17th year, the Summit Creative Award spotlights works created by small and mid-size marketing firms around the globe. Recognized for its prestige worldwide, the SCA has become a coveted honor to its award recipients.

About The Summit International Awards (SIA) Organization
The Summit International Awards (SIA) organization was founded in 1994. The organization conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. The 2010 competition is the 16th year for the creative competition. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on the Summit Awards web site at www.summitawards.com.

About BrainSpark Media
BrainSpark Media is an award-winning digital ad agency that creates intelligent, inventive brand experiences and focuses on a smart mix of digital and traditional media strategies for exceptional brands. BrainSpark Media is respected in the industry by a variety of clients including McKesson, 21c Museum Hotel, PENTAX Imaging, GeoEye, TopSchool, Hyde Park Jewelers and Arapahoe Basin Ski Area.

BrainSpark Media Blog, http://www.BSMNeurons.com
Twitter: @BrainSparkMedia
Facebook: BrainSpark Media
LinkedIn: http://www.linkedin.com/in/georgegastis

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Posted in Marketing, Web Technology

Tagged BrainSpark Media, GeoEye, Geospatial imagery, Denver web design and development, Web Design, Denver, interactive agency, Web Technology, Social Media, Web Sites, mobile devices, Summit Creative Awards

GeoEye Site Redesign

Posted on November 3, 2010 by Spencer Smith | Leave a comment

On Friday, October 29, 2010 GeoEye launched a new corporate website.

GeoEye approached BrainSpark this past summer about refreshing their corporate site to incorporate the company’s three new business lines (Imagery Collection, Production Services, and Information Services). BrainSpark’s team consisting of a user experience architect, project managers, web designers and developers worked closely with the GeoEye marketing and IT teams to determine the necessary updates to the existing corporate site, also designed and built by BSM.

The primary objective was integrating the three business lines into the overall design and architecture of the site. To accomplish this, BrainSpark overhauled the information architecture to support updated and newly added content and messaging and introduced the business line secondary navigation bar to emphasize these categories on the home page and throughout the Products & Services section.

As the use of Flash continues to be a growing concern in web design, BSM wanted to make GeoEye’s corporate site more mobile friendly. On the previous corporate site, the focal point on the home page was Flash-based. The new focal point contains updated imagery corresponding with their respective business lines, and was built using jQuery technology, resulting in a more effective display on mobile devices.

Another major enhancement focused on the global navigation. BSM introduced mega menus as part of the new site navigation. The mega menus display more information, allowing a user to more easily access information throughout the site. With the large volume of content, this update will add greater ease for users browsing for specific information within GeoEye.com.

The overall visual design of the site and content within was retooled to address GeoEye’s evolving business and better serve the needs of their target audience. Content throughout the site was analyzed, rewritten and updated as needed. At the same time, the new design retains key elements of the previous site to maintain some consistency with existing audience.

The project team put forth a great deal of time and effort in planning and executing the “refresh” project and we congratulate all involved on a job well done. Be sure to check out the new website at http://www.geoeye.com. We welcome your feedback.

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Posted in Web Technology, BrainSpark Media, Marketing

Tagged BrainSpark, BrainSpark Media, BSM, Corporate Site Refresh, Denver web design and development, Geo Eye, GeoEye, GeoEye Corporate Site, GeoEye Redesign, GeoEye Refresh, GeoEye Site, Geospatial imagery, interactive agency, iPad, mobile devices, mobile technology, Update Corporate Site, Web Design, Web Technology

New Updates From the Intern

Posted on February 25, 2010 by Spencer Smith | 1 Comment

This February, the BrainSpark Media team welcomed me into their office as the new intern. I will be assisting BSM in a variety of projects and initiatives over the coming months, as well as keeping the blog up to date. Be sure to keep checking back, or subscribe to our feed for the newest blog posts!

A quick blurb about myself…

Name: Spencer Burton Smith

Hometown: Eagan, Minnesota

College: University of Denver

Major & Minor: Marketing and Business IT

Career Aspirations: Start a full service marketing agency

Favorite thing about BrainSpark: Helpful employees, awesome work, great clients.

The past couple months have been eventful ones here at BrainSpark. With a large amount of exciting new projects with a variety of clients, we are thrilled to share our latest work…

Nothin’ Like a Corduroy Goomer

In January, BSM developed a one of a kind “Groomed Runs Report” for Arapahoe Basin. This report allows the content managers to select which runs have been groomed that day, and a report is created highlighting the selected groomed runs. In addition to posting the report on the snow conditions page, the ski patrol can send the report to the local ski shops in the area letting the skiers and riders know of the groomed runs that day. All you ski bums out there, keep an eye out for the new reports, and have fun on the slopes!

New GeoEye Developments

GeoEye recently hired BrainSpark Media to lead user experience for two new web based service offering for GeoEye customers. BSM will be providing UI design, information architecture, and usability services on the new offerings. We are extremely excited to work with GeoEye on these innovative projects.

Fresh Packaging

BSM created the packaging design for PENTAX Imaging’s new Ultimate Zoom rifle scope. The design was the fifth premium rifle scope package designed for the PENTAX Sport Optics line in the past six months. Keep an eye out for the scope in your local sporting good store.

HPJ Blog

More recently, in February BSM created a new WordPress blog for Hyde Park Jewelers. The new blog highlights Hyde Park news and events, current happenings in the industry, product releases, and community involvements. BrainSpark created a custom template for Hyde Park, which complements hydeparkjewelers.com. Take a look!

GeoEye + Google

BSM spent the last couple months developing and implementing a GeoEye Google Earth layer. Layers allow the users to take a closer look at a subject, or read a little about what they are looking at. BSM created the user interface of the layer, a bigger project than meets the eye. With a confined space, and working with Google’s set parameters, BrainSpark was able to create a really cool satellite imagery layer. But don’t take my word for it, go check it out!

Google Earth Download

To enable the GeoEye layer:

Click on the “Layers” dropdown on the left side of the screen
Expand the “More” icon on the bottom of the list
Check the “GeoEye Featured Imagery” checkbox
Now, when scanning Google Earth you will be able to click on the small GeoEye icons and see incredible pictures and detailed information provided by GeoEye.

Coming Soon – GeoEye 101

BSM has been working on GeoEye microsite called GeoEye 101. This microsite will explain the Google Earth layer, and how geospatial imaging works. The site will be loaded with videos and tutorials about the technology. Keep your eyes on BrainSparkMedia.com or blog.BrainSparkMedia.com for the launch.

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Posted in BrainSpark Media

Tagged BrainSpark, BrainSpark Media, BSM, GeoEye, Geospatial imagery, Google, Arapahoe Basin, A-Basin, interactive agency, Web Design Award, PENTAX Imaging, TopSchool, Hyde Park Jewelery, Groomed Runs, Snow Conditions, Hyde Park Blog, Google Earth, GeoEye 101

2008 Davey Awards: BrainSpark wins a gold and two silver

Posted on November 11, 2008 by brainsparkmedia | Leave a comment

It was a good day today, as we were notified that all three BSM project submissions for the 2008 Davey Awards were selected as winners by the International Academy of the Visual Arts. This was especially exciting, not only because all three entries won, but also because we brought home our first Gold, AND it makes 3/3 for GeoEye.com (WebAwards, W3 and now Davey).

BSM 2008 Davey Award results:

BrainSparkMedia.com | Gold – Self Promotion Category
GeoEye.com | Silver – Other Category
PENTAXOptioM50.com | Silver – Microsite Category

The Davey Awards is an international award focused exclusively on honoring outstanding creative work from the best small firms worldwide. In 2007, more than 4,000 entries were submitted from ad / interactive agencies, production firms, in-house designers, design and public relations firms. The Davey Awards honors the achievement of the “Creative David’s” where strength comes from ideas, intelligence, and out-of-the-box thinking, not a “Giant’s” bankroll.

> More on Davey Awards

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Posted in BrainSpark Media, Marketing, Uncategorized, Web Technology

Tagged BrainSpark Media, BSM, Davey Awards, GeoEye, Gold, PENTAX Imaging, PENTAX Optio M50, Silver, Web Design Award, Web Technology

More Bling for GeoEye.com: BSM wins Silver in 2008 W3 Awards, Science Category

Posted on October 14, 2008 by brainsparkmedia | 1 Comment

Today we were pleased to learn that GeoEye.com won a second award, a Silver W3 Award in the “Science” category. So far, two for two in the contests entered, with a few more possibilities to be announced in the weeks to come. Needless to say, we’re fired up.

The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. Simply put, the W³ is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.

> More on W3 Awards

> Visit GeoEye.com

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Posted in BrainSpark Media, Marketing, Uncategorized, Web Technology

Tagged BrainSpark Media, BSM, GeoEye, W3 Awards, Web Design Award, Web Technology

New Hardware: BSM brings home 2008 WebAward for GeoEye.com

Posted on September 17, 2008 by George Gastis | 1 Comment

The Web Marketing Association has awarded BrainSpark Media the Technology Standard of Excellence Award for the GeoEye, Inc. corporate website. The winners of the 2008 WebAwards competition were announced today recognizing the individual achievement behind the creation of today’s top websites. More than 2,400 sites from 45 countries were adjudicated in 96 industry categories during this year’s competition.

> More about WMA WebAwards

> Visit GeoEye.com

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Posted in BrainSpark Media, Marketing, Web Technology

Tagged BrainSpark Media, BSM, GeoEye, The Web Marketing Association, WebAwards, WMA

GeoEye successfully launches GeoEye-1 satellite

Posted on September 8, 2008 by brainsparkmedia | 1 Comment

9/6/08 – GeoEye, Inc., a premier provider of satellite, aerial and geospatial information, successfully launches and deploys GeoEye-1, the world’s highest resolution, commercial Earth-imaging satellite.

GeoEye-1 Launch | Photo by Carleton Bailie, The Boeing Company

The launch was broadcast live online via the GeoEye-1 Launch micro-site, designed and built by BrainSpark Media. Missed the live broadcast? Watch the archive here: http://launch.geoeye.com