Mobile Apps in Small Business

Do you use mobile applications in your day-to-day small business operations? A study by AT&T shows that of the 2,246 small businesses surveyed, 38% of small businesses could not operate without the assistance of mobile applications, and one-third of the businesses use mobile applications of some kind in their day-to-day operations. The majority of the these applications included GPS/ location based applications. The most common reasons for the use of mobile apps in the small business were to increase productivity, cut costs, and save time.

There are a wide variety of mobile applications on the market. Everything from games, to health monitoring, to banking, and starting your vehicle. These applications can be developed for a specific company’s needs or for the general public. According to an Aberdeen survey of 240 enterprises, mobile applications can increase productivity by 45% and operational efficiency by 44% when enterprise wide mobile applications are implemented correctly. The survey cites three main factors that offer the increase in productivity:

  1. Improve communication and collaboration among team members (66%)
  2. Rapidly deliver actionable information to the point of decision (48%)
  3. Use mobile software to increase customer intimacy (42%)

An increase in productivity by such a large percentage can have astronomical effects on overall business performance. Does your company utilize mobile applications or mobile web applications? Can you think of ways that mobile applications could improve your core business functions? Tell us what you think, we would love to chat with you.

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